Google Ads: An Overview

google ads imageGoogle is by far the most widely used search engine in the world today. With many search engines present across many countries today, Google almost has 90% reach worldwide. It is the most obvious reason why you should run your ads on Google. Today, I’m going to discuss with you some key benefits of running ads on Google and an introduction about types of Google ads campaigns and their objectives, etc.

Google ads is a paid advertising platform provided by Google.

 So, basically there are two ways you can market your products online or digitally, and those are SEO and Paid Ads. Paid ads or PPC are of two types, SEM i.e. Search Engine Marketing and SMM, i.e. Social Media Marketing. Search Engine Marketing includes Google ads, having almost 90% world traffic, Bing ads, having around 4% to 5% coverage, and Yahoo Gemini, which has a customer reach of almost 2%.

And Social Media Marketing means when you market your business on social media platforms, e.g. Facebook ads, Instagram ads, Twitter ads, Linkedin ads, etc.

So, when we talk of why paid ads or Google ads, is better than organic promotion, here are a few points that highlight some key benefits of paid ads.

With paid ads, we get:

  1. Same day result
  2. Instant response
  3. Conversion tracking
  4. Budget adjustment
  5. Ads work faster than SEO
  6. Increase brand awareness
  7. Reach more customers through their Gmail box
  8. Reconnect with visitors of your website
  9. Tackle your competition effectively and stay ahead

There are various types of ads in Google ads and in the same way, various ways in which we get charged. For example, Search Ads, Display Ads, Video Ads, App installs etc. In all these types of ads, we get charged as below:

In Search ads  — it’s pay per click

In Display ads – it’s per thousand impressions

In Video ads  —  charges are per view

App ads         —  charges per app install

Let’s talk about key factors or the model involved in PPC or Google Ads. The main factors in Google ads are:

  1. Keywords
  2. Ad Copy
  3. Landing page

These above-mentioned points are the main pillars of Google Campaigns or Google Ads. Keywords are nothing but the search terms that people type in Google to find solution for their problems or queries. There are basically two categories of keywords

  1. Business Keywords: these are the keywords that get us customers or in other words the search terms which people type in Google to find where or how can they buy a particular product or service that they are looking for.
  2. General Keywords: general keywords are those keywords wherein people are looking for some information about some product or service, and are not specifically looking to buy something.


Marketing tools for Google Ads:

Audience Research:

Digital marketing as a whole, includes influencer marketing, tv ads, radio ads that have widely been part of digital marketing in the past. But today, there are better ways of marketing your product online that not only provide you with better customer reach and brand awareness but also save you of unnecessary cost and time. With latest technology and functions of digital marketing, specially in PPC or Google ads, you can now customize your target audience in many ways, thereby reducing your costs and making your ads fulfil your actual goals. Some of the audience targeting available are:

  1. Age, gender
  2. Profession
  3. Behavior, income, interest
  4. City
  5. Time of day and days of week when you want to show your ad


Introduction about types of Campaigns and their objectives:

In Google Ads, you can run various types of campaigns depending on your business need. The various types of campaigns objectives that you can select are:

  1. Sales
  2. Leads
  3. Website traffic
  4. Product and Brand consideration
  5. Brand awareness and reach
  6. App promotion
  7. Local store visits and promotions
  8. Create a campaign without a goal

So, these are some campaign types available to you when you run your ads on Google. If you are looking for sales for your products or services through ads, you can go with Sales campaigns. Similarly, if your objective is to get leads for your business, you can select Leads campaign. You can go with Website traffic, if you want people to visit your website. Then there are campaigns designed for Product & Brand consideration, Brand awareness and reach. If you want your customers to install your apps on their mobile, App promotion is the right campaign type for you.

Similarly, to get people to visit your store, go for ‘Local store visits and promotion’ campaign. So there are various modes available in Google ads by which you can run ads or market your products or services according to your requirements.

Check out our other blogs: Benefits of Advertising

Check out our blog: Social Media Ads

Check out our blog: About SEO

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